About us

Change Activators is a marketing management consultancy. We work closely with marketing driven organisations, helping them to understand the influence and functioning of Groups and their cultures in society, and to harness the unique power of Groups for the benefit of their brands. 


Our Principals, Dr Harun Yilmaz and Nilufar Sharipova, are acknowledged as the developers of the Group Marketing concept, and are co-authors of the definitive work on the subject, ‘Marketing In The Post-Truth Era; Group Marketing’.

Nilufar Sharipova

Founder, MD

  • Co-inventor of Group Marketing

  • 12 years in P&G (Marketing Director)

  • 7 years of Marketing capability development and consultancy

Change Activators Limited owns all rights relating to the following registered trademarks: Group Marketing ® and The Truth Machine ®

© 2019 by Change Activators.