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About Us

Change Activators is a marketing management consultancy founded in 2013. Our consulting team has more than two decades of experience in working with the owners and managers of both established and newly launched brands.

Our Group Marketing® approach is acknowledged as innovative by IfM at Cambridge University and Johnson & Johnson Futr. 



We are active in Europe and Asia.


Our trainings and innovative marketing solutions are based on research in psychology, social psychology, anthropology, and sociology.




We even wrote a book on marketing. 


Digital empowered cultures & communities everywhere. Marketing can't ignore that. Based on our research, we developed Group Marketing® strategy. Group Marketing places cultural groups at the heart of brand building and consumer engagement. Our research and Group Marketing strategy are summarised in our book praised by marketing experts from different industries. You can check our book "Marketing in the Post-Truth Era: Group Marketing on Amazon.


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Our Clients. 


We offer trainings and marketing solutions to clients in FMCG, Pharmaceutical, Financial Services and Technology. 





Our Core Team. 


Nilufar Sharipova, Founder, MD.

  • 12 years in P&G (Marketing Director)

  • 13 years of Marketing capability development and consultancy

  • Co-inventor of Group Marketing


​Dr. Harun Yilmaz, Partner, Strategy Development.

  • Former British Academy and Harvard University Research Fellow

  • Ph.D. (University of Oxford)

  • Expert in identity construction

  • Co-inventor of Group Marketing

 Dr. Lena Minina, Research Consultant.

  • MSc. in International and Comparative Education (University of Oxford)

  • Ph.D. (University of Oxford) in Educational Studies

  • Lecturer, King's College, London

Group Marketing® is shortlisted  in Open Innovation Forum Food & FMCG 2018 by the Institute for Manufacturing University of Cambridge 

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