We'd love to talk to you about groups and communities. But maybe you'd like to read our book first? ‘Marketing In The Post - Truth Era: Group Marketing’ draws on marketing, social psychology, behavioural economics, anthropology and political propaganda to analyse the Group phenomenon, and to offer both new concepts and propose practical applications for marketers.
This is what marketing experts and business leaders say:
Cigdem Yildiz Kurtulus, Global Brand Director, Unilever.
“Marketing in the post-truth area” is an essential read for every marketeer who wants to differentiate marketing fads from marketing that works. In this world of visual and informational overload, authors help us develop an understanding of social dynamics and how to leverage them through infotech. A must-read for making your campaigns work...”.