Digital empowered cultures & communities everywhere. Marketing can't ignore that. Based on our research, we developed Group Marketing® strategy. Group Marketing places cultural groups at the heart of brand building and consumer engagement. Our research and Group Marketing strategy are summarised in our book praised by marketing experts from different industries.
Cigdem Yildiz Kurtulus, Global Brand Director, Unilever.
“Marketing in the post-truth area” is an essential read for every marketeer who wants to differentiate marketing fads from marketing that works. In this world of visual and informational overload, authors help us develop an understanding of social dynamics and how to leverage them through infotech. A must-read for making your campaigns work...”.